01
Structured data 5 min read
Your schema is lying to AI — and AI can check
Last week before auditing a client, we ran a single test, we did what we always do: opened the page source and searched for ld+json.
AI Visibility Library
Clear thinking for businesses that want to be understood.
Practical frameworks for mapping AI-led buyer research, improving the information behind recommendations, and doing the work without compromising trust.
Start with the actual answer
Not sure where your business appears today?
A free AI Visibility Audit gives you a grounded starting point: buyer questions, visible competitors, and the sources worth investigating.
Request a free auditA curated working library
Four foundations. No filler.
Every piece is designed to help an operator make a better decision—not to promise control over systems that change.
Read insight
02
Crawler access 5 min read
Your infrastructure may be quietly deciding your AI visibility for you (check before 15 September)
Hosts, CDNs and templates are starting to block AI crawlers by default — including Cloudflare's new settings taking effect 15 September 2026. How to check in five minutes whether your infrastructure has made your business invisible to AI assistants.
03
Crawler access 6 min read
The file that decides whether AI knows you exist (and the four ways it lied to me in three weeks)
Three weeks, four websites, and one 1994 text file that decides whether AI assistants can see your business. What robots.txt is, the four ways it misled us, and the sixty-second terminal check every business owner should run.
04
Crawler test 6 min read
We paid a UK newswire to distribute our AI visibility study. Then we tested whether AI can actually read it.
We paid a UK newswire to distribute our AI visibility study, then tested whether AI crawlers can read the release page. Robots.txt said yes; the server said 403. Here's the full test, the evidence, and how to check any site yourself.
05
Comparison data 7 min read
Which UK AI visibility agencies do AI assistants actually recommend? (August 2026 data)
We logged 30 AI assistant answers to UK buyer questions and counted which AI visibility (GEO) agencies ChatGPT, Perplexity and Gemini actually recommend — data-based tiers, full method disclosed, updated after each re-run.
06
Baseline report 8 min read
We asked AI assistants 30 questions about our own industry. We scored zero.
We ran a controlled 30-query AI visibility baseline on ourselves — ChatGPT, Perplexity and Gemini — and scored 0. Here's the full method, the results, and what we found about how AI assistants recommend UK businesses.
07
Audit method 6 min read
What an AI Visibility Audit Actually Tests
A clear look at the buyer questions, source patterns, technical checks, and competitor context a useful AI visibility audit should examine.
08
Source strategy 7 min read
How Businesses Become Sources AI Assistants Recommend
Why clear owned information, credible independent references, and useful participation matter when AI assistants assemble recommendations.
09
Strategy 6 min read
AI Visibility vs Traditional SEO: What Changes and What Doesn’t
A practical distinction between earning discoverability in search and being useful enough to appear in AI-assisted research journeys.
010
Practical playbook 8 min read
A Practical, Ethical Playbook for Improving AI Visibility
A step-by-step, responsible way to improve the clarity, credibility, and source footprint behind AI-assisted buyer research.
Need a source map, not another theory?
Start with your own buyer questions.
We will help you see the current answer landscape and identify the most credible next move for your business.
Get your free audit