AI Builds & Interactive Digital Experiences
Getting found by AI assistants is half of what we do. The other half: we design and build things — bespoke AI tools and interactive digital experiences — with the same documented, methodical approach we apply to visibility work.
These are two sides of one practice. The businesses that AI assistants recommend are the ones with something substantive worth citing; the builds below are what "substantive" looks like when we make it ourselves.
Bespoke AI tools for business
We build practical, focused AI applications for UK businesses — tools designed around one real operational problem rather than AI for its own sake.
Our current build is a browser-based engineering calculation tool for a UK engineering company, which sizes motors for real machine mechanisms — screws, belts, winches, cams, indexers and more — from the customer's own load and duty-cycle data. It replaces the manual spreadsheet-and-phone-call sizing process with a guided calculator that any design engineer can use unassisted, producing a ranked motor shortlist, engineering safety checks, and a fully traceable report where every number shows its formula and assumptions.
Behind it sits a versioned calculation engine with over 350 automated regression tests, independently verified against hand-worked results at every release — because these numbers end up inside real machines. For the business, it turns a specialist pre-sales workload into a self-serve tool that captures fully-specified enquiries around the clock. A full case study will be published here once the project completes.
Every build follows the same principles as our visibility work: a clear baseline, defined "done when" criteria, and documentation the client keeps. You'll know exactly what was built, why, and how to measure whether it's working.
Interactive Digital Experiences
We design and build bespoke interactive web experiences that sit somewhere between web applications, digital installations and games.
Our most recent project is a browser-based interactive vending machine: a custom 3D environment where visitors operate a machine — keypad, states, dispensing tray — and receive procedurally generated digital artifacts, all running natively in the browser.
The technical build
The experience combines a real-time 3D web environment built around an integrated vending-machine model as the central physical object, with an interactive camera and scene system, and a custom interaction architecture connecting keypad input, machine states and dispensing behaviour. A unified 3D coordinate and transform system aligns the machine, keypad, tray and interactive elements within a single scene, with responsive lighting and materials integrating the 3D assets naturally into their environment.
Rather than relying on static pre-rendered assets, the machine dispenses from a procedural artifact generation system: rule-based content composition controls object families, scale, hierarchy, positioning, silhouette and visual balance. Dynamic layout logic handles intentional empty space, hero objects, secondary objects and filler elements, while a motion hierarchy lets different classes of objects rotate, float, breathe or hold almost completely still. The artifacts themselves are built on a reusable architecture of defined object families — Totems, Loops, Blocks and Vessels — with a content-to-object framework capable of associating digital outputs with different visual forms.
The part we're proudest of is the separation between engine and content. Artifact geometry, definitions, placement and visual rules can all change without touching the underlying rendering pipeline or interaction systems — and the procedural composition applies explicit constraints (object scale, compartment width, adjacency, silhouette variation, empty slots, visual hierarchy) so the output feels curated rather than randomly generated.
The result is an extensible digital platform rather than a single fixed webpage: new objects, interactions, content and experiences can be introduced while retaining one consistent underlying system and visual language.
What this is for
Experiences like this suit brands and organisations that want something visitors do rather than read — product launches, digital installations, interactive brand pieces, playable marketing. If it lives in a browser and needs to feel like an object rather than a page, it's this kind of build.
How the two halves fit together
If you're wondering why an AI visibility agency builds software: because they're the same discipline pointed in two directions. Visibility work makes AI systems understand and recommend a business; build work gives a business something genuinely worth recommending. Our clients often need both — and either way, everything ships with a documented method, a measurable baseline, and no black boxes.
Want to talk about a build? Request a conversation — or start with a free AI visibility audit and we'll tell you honestly which half you need first.